The site was located in the heart of Sector 18, Noida, which had an area of 14250 sqm. Being one of the earliest and the most estabilished commercial centres in Noida, the Sector houses various malls, hotels, offices, retail outlets and resaurants, making it an active public place. Owing to its estabilished nature, it is a high value real estate property, making it one of the most highly demanded commercial sites. Due to an excellent connectivity through the Delhi Metro and developed infrastructure, the site becomes an ideal spot for a new public space within the sector.

The project focuses on redefining the ideologies associated with a mixed use development. The idea was to create a building/site that would attract all strata of the the Indian society and create a space which could be 'public' in its true sense, while maintaining privacy for its inhabitants.

One of the prominent feature of the building is the different zones of green belts incorporated within the form, namely: The Promenade (Z1), The Mall Roof (Z2), The Sky Gardens (Z3), The Hotel Face (Z4), The Roof Top (Z5). The different zones act as breather spaces within the building for its inhabitants as well as spaces for leisure and activty for the public.